Hi No Tori Cabernet Rosé 2017
Client: Kanpai Wines, Napa
Services: Packaging, Illustration
Recognition: MCC | noissue | Wine Country
Hi No Tori Cabernet Rosé, the first release of Kanpai Wines, was born from October 2017 Northern California wildfires and is made for the wildfire relief. The name Hi No Tori means "Bird of Fire" in Japanese. For every bottle of the Rosé sold, Kanpai Wines pledges to donate $20 towards 2017 California wildfire relief.
Inspired by Kanpai Wines owners' family heritage and their vision to help and support Napa/Sonoma community, I illustrated the origami-inspired bird of fire artwork for the front label.
The origami crane is the Japanese symbol of hope and recovery, while the phoenix symbolizes being reborn from the ashes.
The grape and floral pattern on the illustration is designed with the vineyard’s landscape in mind, with inspiration from traditional Japanese Kimono motifs.